Simon-Kucher is a proud presenting sponsor of the POI 2026 fall hybrid summit, taking place November 11-13, 2026, in Dallas, Texas
Hosted by the Promotion Optimization Institute (POI), this premier industry event brings together CPG professionals, retailers, and solution providers for three days of content and networking dedicated to sales, marketing, and merchandising strategies that drive growth and revenue.
Keynote (Hybrid): The New Mandate for Revenue Growth Management in an AI-First World
Date: Thursday, November 12, 2026
Time: 2:35 - 3:10 p.m. CT
Artificial intelligence is fundamentally changing how commercial decisions are made. As pricing, promotion and assortment recommendations become more democratized and directly available to Sales, Marketing and Category teams, the role of an RGM team shifts away from generating analyses and toward enabling better strategically aligned decisions across the organization.
This creates a new mandate for Revenue Growth Management. Historically, RGM created value by producing scarce insights. In an AI-first world, insights become abundant. The new source of advantage is ensuring AI is applied with the right strategic context, governance and commercial judgment. RGM therefore evolves from an analytical center of excellence into the architect of enterprise decision making and not the optimizer of commercial tactics.
Realizing this opportunity requires far more than deploying AI tools. Organizations must redefine the roles and expectations of both RGM and commercial teams, establish new decision rights and governance, embed AI into business planning processes and build the capabilities needed for humans and AI to work together effectively.
Speaker: Ellen Kan, Partner, Simon-Kucher
