"Price is what you pay. Value is what you get.”

Warren Buffet
American business magnate

“Pricing is the only element in the marketing mix that produces revenue; the other elements produce costs."

Phillip Kotler and Gary Armstrong

"Pricing strategy specialists"

Wall Street Journal

"No firm has spearheaded the professionalization of pricing more than Simon-Kucher & Partners."

William Poundstone in his book Priceless

"The quality of the project has been incredible... I think it's absolutely amazing that you were able to do all of this to the level that you did in this timeframe!"

CEO, Global Talent Acquisition Firm, US

“Price is the most powerful economic force in our day-to-day lives and one of the least understood.”

Hermann Simon

"You can devote a lot of effort into taking out cost, and it takes you six to twelve months to do it, and actually with a two months study on pricing you can get the same margin impact. Pricing is a very sensitive lever, it drives bottom line results and you can pull it relatively quickly."

Murray Hennessy
CEO Great Wolf Resorts

For many years, Simon-Kucher was synonymous with innovative pricing. Going back to the 1980s, we were the first consulting firm to use scientific methods to do price optimization and price consulting in real-world business situations.

Today we are widely considered to be the world’s market leader in pricing. While our hearts beat for TopLine Power® and growth, pricing excellence is in our genes.

Discover your pricing power

Whatever your pricing problem – defining new product pricing strategies, avoiding a price war or finding perfect pricing methods – we know how to fix it. Our worldwide projects have given us deep experience in every industry, product, service and aspect of pricing. From headache medications to sports cars, from mobile phone tariffs to banking fees, from new product launches to huge organizational transformation programs, we have developed different pricing strategies, pricing models, price points and everything else that the term “pricing” may cover.

Pricing is a very broad field. We know how to manage pricing strategies professionally. In the past two years alone, we completed more than 1,000 pricing projects, boosting our clients’ return on sales by 100 to 500 basis points on average. Drawing on this wealth of experience, we built our “pricing universe”, probably the largest database of its kind covering all industries and regions. It contains pricing models, price elasticities etc. of countless products and services and is further enriched with every project we conduct.

Your expert for product pricing strategies 

Simon-Kucher has the world's most experienced and most highly skilled strategic pricing specialists. We work to the highest standards. And we keep them high by continuously incorporating new scientific findings in the field of pricing tactics and pricing techniques, such as behavioral aspects in psychological pricing, or new trends like dynamic pricing or value pricing due to digitalization. Future price setting, customer decision-making, and the use of pricing tools and software are only a few examples of the disruptive pricing approaches we are developing to help clients finding the perfect profitability strategy in the course of ongoing digital revolution.

As true pricing professionals, we regularly reach out to businesses for their perspective on pricing frameworks and different types of pricing strategies. Our Global Pricing Study is the only one of its kind, and each edition reveals new insights into how companies think about the latest pricing issues.


Access Global Pricing Study