behavioral pricing
Behavioral Pricing: Instrument for Revenue Growth

When was the last time you visited Starbucks? Chances are you did not opt for the small coffee, but rather bought a medium or large coffee.

| Blog
new business models
Digital Pricing: Determine the Right Pricing for New Business Models

How can companies set the right price for their new products or services?

| Blog
customized pricing
Customized Pricing: Fully Capture Customer Value

Nowadays we can buy our lunch via online ordering and pick it up from the takeaway counter.

| Blog
pricing pitfalls
Dynamic Pricing: Four Pitfalls to Avoid

Over the last two decades companies in the travel industry have effectively introduced price differentiation based on constantly updated data, so called dynamic pricing.

| Blog | Commercial Strategy & Pricing Consulting
semiconductor industry growth
Future of the Semiconductor Industry: Profitable Growth With New Dynamic Market Trends

The semiconductor industry is facing key challenges. In recent years, M&A mega deals have led to consolidations within the market, while the industry continues to mature.

| Blog | Electronics & Semiconductors Commercial Strategy & Pricing Consulting
the digital revolution in the travel industry
Digitalization in the Travel Industry

Digitalization is no new trend for the travel industry. The traditional high-street travel agency has more or less been replaced by online agents, websites, search engines, apps, and aggregators.

| Blog | Travel, Tourism & Leisure
digitalization
Digitalization in the Automotive Industry

Connectivity, assisted driving, and e-mobility are just three keywords that are shaking up the world of traditional automotive OEMs.

| Blog | Automotive
digital transformation in media industry
Digitalization in the Media Industry

After two decades battling with online content, newspapers clearly have fewer readers and lower revenues.

| Blog | Media & Entertainment
Digitalization in the Retail Sector

The retail sector has been grappling with the internet for the past two decades, and a lot of progress has been made in optimizing online channels to improve the shopper journey.

| Blog | Consumer Customer, Product & Market Strategy
Interim financial statement 2017: Simon-Kucher is on track

Digitalization is driving the business forward.

| Press Release
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