The March of Inflation: Consumer Retail Businesses Shouldn’t Beat the Drum

Monetizing AI: 3 Keys to Success

Perfect your promotion for revenue growth

State of pricing 2024: What lies ahead for the CDMO industry?

Growth in challenging times: Shareholder value for industrial companies

Manage for profit in times of uncertainty: 6 levers to drive profit

The wild west of sales forecasting in pharmaceuticals: When expectation meets reality

Promoting better access to immunization: US policy trends and implications for vaccines

5 rules for producers and retailers to jointly build customer-centric promotions

Designing truly attractive promotions around shopper needs is always a win-win for producers and retailers. Promoting the right items with the right mechanics at the right time allows for great offers with minimum cannibalization damage. There is always the negotiation on who finances the discount, but one rule always holds true: if you plan the promotion calendar well, everybody benefits – including the shoppers.

Promotion effectiveness in MENA: How do promotions change shopper behavior in the long term?

Employing promotions to encourage purchases is becoming business routine.