Digital promotions in MENA: Advantages of promotion database management

In part 4 of our series, we discuss the digitalization of promotions and take a closer look at the importance of developing a digital environment for promotions management.

Price uncertainty unveiled: Innovations for profitability in the trust era

Accelerate growth in consumer healthcare with a best-in-class e-commerce strategy

Mastering tender excellence: Strategies for contractors in a dynamic and uncertain market

P&R brief France: Recent developments in pharma pricing and market access

Promotion effectiveness in MENA: How to fix the 30 percent of value-destroying promotions

Consumer companies in the MENA region should be cautious about implementing value-destroying promotions. While promotions can be an effective tool for driving sales and increasing market share, poorly executed or overly aggressive promotions can have negative consequences that outweigh the benefits. In part 3 of our series, Lovrenc Kessler provides strategies to identify and fix them.

Unlocking commercial growth: Harnessing the power of generative AI in banking