Customer Loyalty Programmes and Clubs – Second Edition

For any company, large or small, the most effective protection against competition is long-term customer loyalty.

Rewarding customer loyalty with tokenized bank loyalty program

The Brazilian neobank is implementing a new customer loyalty program to reward, retain, and attract customers.

Virtual metaverse spaces to enhance sales channel extensions

Brands are continuing to explore the metaverse. As innovative projects are being brought to life, many companies are also exploring potentially new and innovative sales and marketing that the metaverse enables.

MyBase: Maximize the value of your customer base

Decrease customer acquisition costs, increase customer lifetime value, and drive long-term growth. Are you struggling with negative net retention? Do you find yourself constantly acquiring new customers just to compensate for lost revenue from churned customers? It's time to elevate your customer base management to a new level with MyBase. Starting with creating a data foundation to implementing measures across the whole organization, MyBase offers a comprehensive solution that addresses every aspect of customer base management. With MyBase, you can significantly improve your level of net retention, enabling you to stand out from the competition. Discover more about the solution, its proven results, and success cases within your industry today.

Offset consumer uncertainty with a robust promotion strategy

The year 2023 is turning out to be a tough one for manufacturers and retailers.

How NOT to develop an embedded payments offer

In part two of this series, we discussed the many benefits of embedded payments.

Implications of Inflation Reduction Act negotiation - the known unknowns

The Inflation Reduction Act could be the most significant development in the US pharma and biotech market since the creation of Medicare Part D.

The effect of volatile macroeconomic conditions on the global telco industry

Consumers’ purchase behavior of telco services has undergone a massive transformation due to the current economic climate.

How B2B businesses can get the maximum value from price management software

Power up the P&L: Trade terms that mitigate cost pressure

When price increases reach their limit, manufacturers need to find other ways to achieve fair compensation.