P&R brief: Evolution of digital health market access in France

Mortgage price optimization for better market positioning

Smart product bundling to boost price enforcement and cross-selling

European Net Pricing: High profit risk for international consumer goods manufacturers

The profit of consumer goods manufacturers is currently at risk. We help you to manage your net prices on a European level and secure your business.

Prioritizing pricing excellence for sustainable growth in medtech and diagnostics

Getting B2B sales to sell: Reduce dead sales time with digital processes

How to best measure promotional effectiveness: Everything you need to know for calculating promotion ROI

Our article series, Promotional Effectiveness in the Middle East, discusses six pillars for successful promotions. In part one, our local expert Lovrenc Kessler covers everything you need to know for calculating promotion ROI.

The 7 drivers of effective sales promotions in the UAE

In this series, Lovrenc Kessler shares seven drivers to be considered in every promotion strategy, supported by best practices in the UAE.