3 key reasons to use market segmentation as a strategic tool

Market segmentation is a powerful strategic tool that every business should utilize to drive success. Companies can gain insights and make decisions by dividing the market into segments, helping them stay ahead of the competition.

Driving behavior through customer incentives

China: Partnering for innovations in commercial health insurance  

China commercial health insurance (CHI) features vibrant growth on one hand, and complexities and variances on the other. A strategic approach is key for major pharma and medtech pharmaceutical firms to prioritize CHI opportunities, and to take part in the ongoing optimizations and innovations. 

Retail investment study 2024: Business models at a tipping point?

Train your pricing muscle

Beat the Crisis: 33 Quick Solutions for Your Company

In Beat the Crisis, international strategy guru, Hermann Simon, offers 33 practical actions that any company can take immediately.

Navigating consumer shifts with LEAs and private labels

Telco switching behavior: Rising willingness to churn highlights importance of customer satisfaction