Return to growth: Planning for the year ahead

Negotiation excellence: Are you ready for your next price negotiation?

Why sales compensation plans fail and how to fix them

Sales compensation plans are a great tool for raising motivation and improving selling behavior. However, the results often fall short of management's expectations. We interviewed sales expert Marie Verdier to learn more about the concept.

2023 Outlook for China’s NRDL

The three notable themes with this year’s national reimbursement drug (NRDL) list in China. 

Organizing commercial teams to boost sales

The economic outlook continues to be volatile for B2B companies and it is in these times that we count most on our sales force to secure profitable volumes.

3 key reasons to use market segmentation as a strategic tool

Market segmentation is a powerful strategic tool that every business should utilize to drive success. Companies can gain insights and make decisions by dividing the market into segments, helping them stay ahead of the competition.

Driving behavior through customer incentives