Establishing a Defendable Regional Price System: Mitigating Risks, Maximizing Opportunities

Monetizing Innovation

Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive.

Examining the business case for streaming services’ pricing potential

As the battle for streaming market share continues, our experts share how providers offering value-added services can stand out in the market.

Optimizing your partner strategy: The need to collaborate

As businesses strive to optimize their customer acquisition and retention investments, the focus on developing a robust partner strategy has become paramount.

Price Management: Strategy, Analysis, Decision, Implementation

Going beyond the traditional constraints of “price theory” and “price policy,” the authors coined the term “price management” to represent a holistic approach to pricing strategy and tactical implementation.

Chinese M&As in Germany

Chinese companies have been increasingly active in outbound investment in recent years, with Germany the third largest destination in Europe.

Mastering dynamic pricing for B2B success