The Irrational Consumer: Applying Behavioural Economics to Your Business Strategy

Behavioural economics determines how a commercial proposition might be perceived by consumers, how this perception could be influenced by the structure of the offer and of the price proposed by the seller and how this phenomenon works independently of the needs and desires the consumer had before entering the real purchasing decisions.

Monetizing sustainable innovations at the start of the value chain: Key success factors to reward the innovator

Futureproof your animal health business!

Explore the future of the animal health industry with these 5 pivotal trends. Read about the challenges and opportunities in this article!

Optimizing your partner strategy: The right approach

How software and technology companies can leverage channel partnerships for better business growth – learn more in the second part of our blog series.

Unlocking growth in medtech with Revenue Management Systems

Manage for Profit Not for Market Share: A Guide to Greater Profits in Highly Contested Markets

How do companies in mature markets—where savings from cost-cutting have been exhausted and breakthrough innovations are hard to come by—achieve sustainable increases in profits?

Business insights and trends driving the Swiss EAM market in 2023 and beyond

Unlocking value in B2B industrial services: Recover costs and maximize profits with a service toolbox

Hidden Champions of the 21st Century

Criticisms of the economy have long dominated newspaper headlines, management research and public debate.