electronics
Monetizing sustainability with Philips Domestic Appliances

The rate of innovation in the electronics market has been high in the past decades.

| Perspective | Interview
insights_books_confessions_of_the_pricing_man_thumbnail.jpg
Confessions of the Pricing Man – How Price Affects Everything

In this engaging and practical narrative, Hermann Simon leaves nothing out of the pricing cocktail, explaining each ingredient through dozens of stories collected over four decades in the trenches and behind the scenes.

| Book
banner
How to build a product strategy that fuels growth

The main aim of a product strategy is to make amazing things and sell them to people.

| Blog | Customer, Product & Market Strategy
generative AI
Commercializing generative AI: How can you extract business value from ChatGPT and Co?

GenAI is storming the world, but most firms don’t realize the capability of the technology.

| Blog | Digital Growth - Elevate
insurance
Motivating insurance sales behavior: Are you leaving money on the table?

Instead of disintermediating agents from insurance sales, data and digital technologies are redefining producer experiences for better sales outcomes.

| Blog | Insurance
retail
Monetizing sustainability with HEMA

The Dutch non-food retail landscape is incredibly dynamic.

| Perspective | Interview
threads
The new Twitter: Using Threads in your marketing mix

More and more users are joining Threads, discovering a real alternative to Twitter. Find out how to use the network for your marketing mix models.

| Blog | Software, Internet & Technology Digital Growth - Elevate
meat
Monetizing sustainability with Vion

The meat industry is a recurring subject within the sustainability issue.

| Perspective | Interview
web3
Web3 loyalty programs: How digital ownership will help build long-lasting customer relationships

In today’s fast-paced and highly competitive marketplace, brands are facing a constant battle to acquire and retain customers.

| Blog
Traditional carriers remain cautious about generative AI, while insurtechs adopt it

| Press Release | Software, Internet & Technology
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