What we think

Read our latest insights, ideas, and perspectives. A cross-section of our latest thinking across industries and capabilities can be found here.

Trending Topics

EU HTA
Global Pricing Study 2025
Tariffs, pricing, and power
Better Growth in Retail and SME Banking
Travel trends for 2025
40 years of Better Growth in industrials
Your guide to Unlocking Better Growth
AI In the travel industry
May 14, 2025 | Blog

AI in the travel industry

Travel, Tourism & Leisure
unleash your digital
Apr 10, 2025 | Perspective | Document

Unleash your digital power

Digital Health & Health IT Technology, Media & Telecom
legacy
Mar 20, 2025 | Blog

Leveraging leadership, legacy and AI

Technology, Media & Telecom
Growth hacking
Feb 14, 2025 | Blog

Growth hacking with the world's leading growth experts

Software, Internet & Technology
Big deal pricing for industrial B2B companies
Feb 03, 2025 | Blog

Big deal pricing for industrial B2B companies

growthhacking
| Case Study

Growth hacking for a large retail bank

Banking
elevate
| Case Study

Growth hacking and product optimization for a German regional bank

Banking
Image of grey metal siding on a building with holes in it forming an interesting pattern of light and shade in triangular shapes
Oct 23, 2024 | Blog

GenAI use cases for B2B commercial growth

Industrials
Digital marketing
Oct 15, 2024 | Blog

Digital marketing in B2B: Initiate with impact

car driving forrest hwy
Sep 04, 2024 | Blog

Advanced analytics and data-driven pricing in automotive

Automotive
data
Sep 03, 2024 | Blog

Data monetization in medtech and diagnostics

Healthcare & Life Sciences Diagnostics
Germany
Header GenAI
Jun 24, 2024 | Blog

Generative AI and the price model revolution

Business Services
Fast-track business growth
Jun 13, 2024 | Perspective | Document

Fast-track your business growth

Technology, Media & Telecom Energy & Utilities
Getting B2B sales to sell cover image showing teeth in a machine against a blue background
May 22, 2024 | Blog

Five steps to create a digital-ready B2B sales process

Industrials
Excel
May 13, 2024 | Blog

The role of Excel in modern enterprise architecture

Unlocking commercial growth
Mar 25, 2024 | Blog

Generative AI in banking: A roadmap for growth

Financial Services Banking
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