What we think

Read our latest insights, ideas, and perspectives. A cross-section of our latest thinking across industries and capabilities can be found here.

Trending Topics

Holiday Shopping Report 2024
Customer loyalty in Banking
2024 Global Telecommunications Study results
The Demand Revolution
Streaming Study 2024
Better Health
Unlocking potential with Revenue Growth Management
Sustainability 2024: Navigating consumer behavior
Better Market Access in Pharma
Better Biotech Growth
Generative AI
elevate
| Case Study

Generating additional fixed-term-deposit volume through growth hacking and product optimization for a German regional bank

Banking
elevate
| Case Study

How a VC-backed startup rapidly scaled two D2C brands

Fast-Moving Consumer Goods (FMCG)
growthhacking
| Case Study

Growth hacking for a large retail bank

Banking
Image of grey metal siding on a building with holes in it forming an interesting pattern of light and shade in triangular shapes
Oct 23, 2024 | Blog

GenAI use cases for B2B commercial growth

Industrials
Digital marketing
Oct 15, 2024 | Blog

Digital marketing in B2B: Initiate with impact

car driving forrest hwy
Sep 04, 2024 | Blog

Advanced analytics and data-driven pricing in automotive

Automotive
data
Sep 03, 2024 | Blog

Data monetization in medtech and diagnostics

Healthcare & Life Sciences Diagnostics
Germany
Header GenAI
Jun 24, 2024 | Blog

Generative AI and the price model revolution

Business Services
Fast-track business growth
Jun 13, 2024 | Perspective | Document

Fast-track your business growth

Technology, Media & Telecom Energy & Utilities
Getting B2B sales to sell cover image showing teeth in a machine against a blue background
May 22, 2024 | Blog

Five steps to create a digital-ready B2B sales process

Industrials
Excel
May 13, 2024 | Blog

The role of Excel in modern enterprise architecture

Unlocking commercial growth
Mar 25, 2024 | Blog

Generative AI in banking: A roadmap for growth

Financial Services Banking
Optimize marketing spend: Achieve double-digit growth
Mar 05, 2024 | Blog

Optimize marketing spend: Achieve double-digit growth

Software, Internet & Technology
Optimizing marketing budget
| Case Study

Optimizing marketing budget allocation for a super-app in the MENA region

Technology, Media & Telecom Software, Internet & Technology
AI-pocalypse
Feb 21, 2024 | Blog

The “AI-Pocalypse” in professional services

AI-driven Walmart experience
Feb 15, 2024 | Blog

AI at Walmart and the rise of adaptive retail

Consumer Fast-Moving Consumer Goods (FMCG)
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