Istanbul, March 16, 2026 – Simon-Kucher, the world’s leading commercial growth and pricing specialist, is pleased to announce the appointment of Sinan Kalafatoglu as Partner in its Consumer sector, based in Istanbul. A seasoned consumer growth strategist, Kalafatoglu will play a key role in advancing the firm’s revenue growth capabilities and driving data-driven commercial transformation across consumer industries.
Kalafatoglu advises CEOs, founders, and boards on designing and executing end-to-end commercial growth programs that translate directly into measurable revenue and EBIT impact. He specializes in pricing and revenue growth management, go-to-market acceleration, omnichannel monetization, and sales excellence transformation. He also brings deep expertise in commercial due diligence, supporting investors and corporates across the full deal lifecycle, from investment thesis validation to post-merger integration, and structured value creation.
“Sinan plays a key role in advancing our consumer growth agenda through impact-driven commercial leadership,” said Mert Terzioglu, Co-Managing Partner APAC at Simon-Kucher. “His work in advancing AI-driven applications and next-generation pricing capabilities reinforces our innovation leadership and enhances the value we bring to consumer businesses navigating digital transformation.”
Kalafatoglu holds a bachelor’s degree in Industrial Engineering from Sabancı University. He has worked across consumer industries including QSR, FMCG, retail, durables, fashion, travel, leisure, and hospitality, with project experience spanning Europe, the Middle East, and Asia-Pacific.
“Consumer markets are becoming structurally more complex. Our role is to turn that complexity into profitable growth for our clients.” said Kalafatoglu. “I’m excited to continue strengthening our Consumer sector by driving sustainable growth and long-term value for our clients.”
Kalafatoglu’s appointment reflects Simon-Kucher’s continued investment in expanding its Consumer footprint and advancing its capabilities in pricing, revenue growth management, and AI-enabled commercial excellence.
About Simon-Kucher
Simon-Kucher is a global consultancy with more than 2,000 employees in 30+ countries. Our sole focus is on unlocking better growth that drives measurable revenue and profit for our clients. We achieve this by optimizing every lever of their commercial strategy – product, price, innovation, marketing, and sales – based on deep insights into what customers want and value. With 40 years of experience in monetization topics of all kinds, we are regarded as the world’s leading pricing and growth specialist.