Must-Haves for a Pricing Strategy

Most pricing strategies don’t achieve their goals. Find out what it takes to make them work.


Take the Guesswork Out of Sales

With digitalisation transforming almost every aspect of sales, the new age requires new tools.


How to Monetise Your Innovations?

Creating successful innovations is harder than most people think. Here’s how to do it.


Know Your Customers’ Lifetime Value

In a digital world, persistent customer relationships are more valuable than ever.


Digital Transformation: A Rocky Road

Real digital change goes way beyond increasing efficiency. It’s about new customer experiences.

Simon-Kucher: This is who we are
We boost our clients’ topline by optimising their growth strategies, marketing, pricing, and sales. We are particularly known for our pricing expertise, and our specialists work across all industries. Seeing our clients succeed is what drives us. Every day.

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"No one knows more about pricing than Simon-Kucher."

Philip Kotler
Marketing guru
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"World leader in giving advice to companies on how to price their products."

Business Week
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"As a specialized consultancy with a clear focus, Simon-Kucher combines strategic expertise and implementation capabilities in a unique way. "


Member of the Executive Board
Bank Julius Baer & Co. Ltd.
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“Simon-Kucher did some excellent work to help us to break one of the great myths in our organisation. They radically changed how we understood our core audience."

Chris Stibbs
CEO, The Economist Group
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"I chose to work with Simon-Kucher because they are the best in their field. Simon-Kucher think differently than any other organization, and helped me to think differently."

Simon Crabbe
CEO Siblu
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"You can devote a lot of effort into taking out cost, and it takes you six to twelve months to do it, and actually with a two months study on pricing you can get the same margin impact."

Murray Hennessy
CEO Great Wolf Resorts
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"You're brilliant and well worth the money. I should have hired you two years ago. We will definitely work together again very soon."

Edward Kirathe
Founder and CEO Acorn Holdings Africa
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"Simon-Kucher was a great partner during our research phase. We appreciated their support, expertise and partnership throughout the process of developing Uber Rewards."

Barney Harford
COO, Uber
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"The pricing and packaging work Simon Kucher did for us was game changing, up there with the most successful projects we've ever done here at Eventbrite."

Nels Gilbreth
Head of commercial strategy, Eventbrite

Self-Assessment Survey

Digital Maturity & Monetisation Score

Measure your digital score with our short online survey and learn directly how to improve it.


Simon-Kucher Trending Topics


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For the first part of our Unicorn series, we were lucky to have with us Peter Reinhardt, CEO of Segment.


Hermann Simon in Hall of Fame

Professor Hermann Simon was honored as one of the most important management thinkers in the world (Thinkers50).

Study Results

Trend Radar 2019: Rating Economy

Read the results of our global survey on the impact of ratings for consumers and companies.


Featured: Simon-Kucher Digital 

Find out how we grow our clients’ revenues and profit in an increasingly digital world.

Simon-Kucher United Kingdom

Simon-Kucher has been present in the UK market since 2002. Out of our London office, more than 80 associates led by six partners serve the British and Irish markets across all industries.

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