We all know that inflation and economic uncertainty will continue to put pressure on both brick-and-mortar and online retailers and this trend will continue through the upcoming holiday season. Though our 2022 Holiday Shopping Study results show that 89% of consumers will be shopping at pre-pandemic levels, more than two-thirds (71%) of shoppers expect to spend less than $200 on Black Friday, which accounts for a significant drop in spending habits compared to prior years.
Our young spenders will be rising to the occasion, though. Gen Z will spend more than previous years as budgets increase and spending habits evolve. In all major promotional holidays, Gen Z has expressed the highest participation intent across generations with 88% planning to participate in Black Friday, 80% in Amazon Prime Day and 78% in Labor Day and Back-to-School Shopping.
Retailers are not only being forced to navigate many highs and lows with consumers' shopping behavior, but now they must contend with the increasing inventory in warehouses and on shelves. Retail inventory glut is becoming a growing concern as margins continue to get squeezed by necessary promotions. Lengthening inventory turnover and operating cycles leads to cash flow constraints, and a rush to employ short-term levers potentially exposes a company to further margin dilution in the mid- or long-term.
2022 Holiday Shopping Insights
Simon-Kucher retail and consumer experts Shikha Jain, Joanna Perey and Hubert Paul discuss trends and actionable insights from this year’s Holiday Shopping Consumer Insights report.
Read the full 2022 Holiday Shopping Consumer Insights report.
Retail Inventory Glut Insights and Solutions
Retail inventory glut becoming a problem? Our experts have developed end-to-end solutions for retailers to confront current full shelves through pricing and promotions to manage cash flow.
Gather actionable insights on retail inventory glut
Inflation and supply chain challenges set in motion a new set of issues for retailers…inventory glut. Retailers need to utilize pricing and promotions to manage cashflow.
89% of consumers plan to shop this season – like it’s 2019. But with economic uncertainty and inflation, spending may tell a different story. Retailers need to adapt to be successful.
Promotions will remain a major driver to attract consumers, but businesses will need to additionally implement dynamic and personalized incentives to ensure growth.
Omnichannel strategy remains crucial for retailers to win this holiday shopping season. Last year’s in-person bounce-back is holding as consumer will shop online and in-store.