The rules in Home and Consumer Electronics are changing: As our 2025 global study on D2C in these segments found out, a significant share of purchases is already happening in manufacturers’ own channels. The potential is huge, since many touchpoints exists – but consumers need a clear reason to shop directly with the manufacturer.
This webinar focuses on the state of D2C and sets the foundation for participants to benchmark their own practices. It will provide valuable insights into how companies need to integrate D2C as part of a holistic channel strategy, how to drive the shopping experience and increase overall customer lifetime value, and realize growth in their D2C channels.
Participants learn more about:
- The 2025 D2C reality: how consumers are buying, how categories differ, and where you stand vs. best-in-class players
- What gets consumers excited to buy D2C: which factors influence consumer purchase decision, which barriers exist, what is the role of the price
- Conversion factors: how you turn the immense potential of your traffic into sales and what barriers are for shopping
- Omni-channel integration: which role your D2C channel should play in the bigger picture and how to operate it successfully
By attending this webinar, participants will gain a comprehensive understanding of the point of departure in D2C and how to successfully grow own D2C channels as a manufacturer of Home & Consumer Electronics.
