Interest rates in the Eurozone are at their highest points in years. And with inflation rates still elevated, there is no sign of the current trend to reverse. Deposit customers are the beneficiaries of that development and smart shoppers can already enjoy up to 4% on overnight and fixed term deposits in some EU countries. Unsurprisingly, more and more deposit clients are realizing, that moving their balances from low-margin accounts to high yield deposits will make a difference in their pockets.
For most banks, the consequences of this behavior are less desirable. Having mostly underprioritized the capabilities to manage this product in the last decade, they now are faced with two options: accepting severe deposit outflows or offering higher rates to their customer base, often lacking product options or an analytical approach to effectively differentiate those rates. In our experience we are noticing that for that reason banks need to pay significantly more for achieving or keeping their target volumes than they would really have to – in some banks the effect can go up to 20-30 bps of their deposits under management.
In our webinar, we want to highlight key trends in best practices in Deposit Management, answering the following questions:
- What is the status of deposit markets in the Eurozone?
- What are the consequences for traditional and digital banks of this accelerating fluctuation of deposits?
- What counter medicine can banks take to manage a more stable and cheaper deposit base while keeping customers happy?
- How can pricing and analytics play its part in effective, future ready deposit management?