Sustainability is no longer a buzzword or a fad, but rather the expectation; globally, more than 70% of consumers in Simon Kucher’s 2022 sustainability study say that have changed their purchasing behavior to be more sustainable. There are many implications for companies in the consumer and retail space when it comes to sustainability – from authentic messaging to pricing; from determining product assortment to targeting consumer segments.
Participants will learn:
- How important is sustainability?
- How can companies change to meet this challenge?
- What are the barriers to purchasing sustainably and how can these be mitigated?
- How can companies “do well by doing good”?