Growth Hacking: Testing fast and iterating to reach Digital Excellence

Tuesday, April 23, 2024
 Growth Hacking
  • Is your financial institution facing increased competition from digital pure players, who usually display very low fees, propose state-of-the-art digital customer experience, and capture increasingly large share of new customers, especially the younger generation – a strategic target for most banks?

  • Did you invest massively in IT & digital capabilities over the past decade, and need to monetize those assets now?

Most banks and insurers do. In a world where digital has become prominent and make things change at a very rapid pace (exploring innovative but challenging models such as Banking & Insurance as a Service, asa a Platform, Embedded Finance…), there’s a need to forget about the past ways of how sales and marketing have been done. It is more and more difficult to proceed sequentially by defining the right strategy, implementing it, noticing what’s not working, and changing the strategy back again. Rather, exploring new ways and quickly testing and iterating all possible digital means to find the right way is needed.

Growth hacking is made for this: working in cross-functional teams with a creative growth mindset, constaltny optimizing acquisition costs of lifetime value, quickly iterating and testing initiatives along the entire digital customer journey, benchmarks, innovations to cut the time to success and help to find the right paths for more revenues and profits.

In this webinar, our Partner Colleague and Head of the Elevate Division, Conrad Heider, will expose what Growth Hacking is, how it can be applied and give numerous examples of past projects.

After his speech, we will go through a series of key questions that pop up when going that route, and answer live questions as well.

Save the date and take the opportunity to ask your questions!

Event details
  • Webinar
  • Tuesday, April 23, 2024
  • 09:00 - 09:45 CEST


09:00 - 09:30 CEST
What Growth Hacking is and how it can be applied ?
Conrad Heider
09:30 - 09:45 CEST
Conrad Heider , Florent Jacquet


Berlin, Germany
Florent Jacquet
Senior Advisor
Paris, France


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