This webinar is dedicated to guiding participants through the process of building a blockbuster product strategy by designing it with the end goal in mind. It provides valuable insights into the strategies and considerations necessary to create a successful product in today's competitive and highly demanding environment.
Participants learn more about:
- How to increase commercial success of pipeline products by addressing the increasingly demanding global payer evidence requirements
- Identifying and overcoming additional commercial hurdles e.g., via appropriate product configuration (packaging, administration form, patient services, etc.), and focusing on most valuable patient subpopulations (with highest unmet need and most favorable access conditions)
- Targeted development of the asset’s value proposition and articulation to address key stakeholder's pain points
By attending, participants will get a guideline to succeed in today's competitive market and get valuable insights on how traditional and non-traditional considerations can make your biotech product a blockbuster.
This event is free of charge.