Leveraging Behavioral Economics in Professional Services Pricing

Wednesday, June 12, 2024

Understanding buyer psychology has never been more critical for B2B companies than now. 

Join Simon-Kucher for an insightful webinar tailored specifically for B2B firms eager to elevate their pricing strategies and maximize profitability

During this webinar, we will:

  • Explore proven empirical pricing strategies that deliver success.
  • Feature real-world case studies of implementation in the B2B sector.
  • Deliver insights on how to effectively turn promising ideas into actionable initiatives.

Simon-Kucher will be hosting two sessions to cover different time zones. Please register for the session that best fits your schedule:

Session 1: Wednesday, June 12, 2024

  • 05:00 - 05:30 p.m. CEST (Central European Standard Time)
  • 11:00 - 11:30 a.m. EDT (Eastern Daylight Time)
  • 08:00 - 08:30 a.m. PDT (Pacific Daylight Time)

Session 2: Wednesday, June 12, 2024

  • 01:00 - 01:30 p.m. PDT (Pacific Daylight Time)
  • 04:00 - 04:30 p.m. EDT (Eastern Daylight Time)
  • 10:00 - 10:30 p.m. CEST (Central European Standard Time)


Who should attend this webinar?

If you are a business decision maker involved in setting prices and/or rates at either the company-wide or individual level within B2B industries including:

  • Legal services
  • Accounting
  • Engineering
  • Consulting
  • Advertising
  • Architectural services
  • Computer/IT services 

In this webinar, our team of specialists will delve into powerful pricing techniques grounded in buyer behavior, empowering your business to make strategic decisions that drive revenue growth and enhance client satisfaction.

Discover how to leverage pricing psychology to your advantage, gaining invaluable insights into the minds of your clients and prospects. From anchoring and bundling to value-based pricing and beyond, we'll explore proven strategies that will increase conversion rates, and ultimately bolster your bottom line.

Don't miss this opportunity to revolutionize your approach to pricing and propel your company towards success. Register now to secure your spot and take the first step towards pricing mastery!

Event details
  • Webinar
  • Wednesday, June 12, 2024


Senior Partner
Atlanta, USA & Cologne, Germany
San Francisco, USA


Looking for more information or questions about the event?