Buying own brand is no longer the alternative - it’s becoming the first choice for more than half of UK shoppers.
Hosted by the Health and Beauty Association we unpack new data and insights from a from Simon-Kucher’s latest Private Label Shopper Study.
This session is designed for Marketing, Sales, RGM, Category Management and Shopper Marketing professionals from Health and Beauty brands and private label suppliers.
What you’ll take away:
- Why private label is winning: Most shoppers now prioritise own brands - showing long-term strength and rising loyalty.
- How value is being redefined: Private labels lead on price, quality, and sustainability – reshaping shoppers expectations of brands.
- What it means for health and beauty brands: Traditional players face a new reality – staying relevant requires sharper positioning and faster, more agile strategies.
