Overview:
By now, Q2 of 2023 is in the books. Conventional wisdom at the beginning of this year was that head winds like inflation and the great resignation would limit the success of many companies in 2023. Simon-Kucher has been monitoring key indicators and trends in the market. What we are seeing are unique challenges in some sectors, but significant successes in others.
Scott Sands and Chris Michaud will share key takeaways from industry leaders and Simon-Kucher’s playbook as you begin to plan for Q3, Q4, and 2024.
Key topics to be discussed in this webcast include:
- Prioritizing market segments:
- Growth
- Gross margins
- Win rate and cost to serve
- Integrating siloed acquisitions:
- Unifying strategy and leadership
- Integrating sales process and roles
- Rationalizing headcount and compensation
- Managing cost of sales & marketing without limiting revenue growth:
- Smart touch models
- Cost-efficient channels
- Investing for short- and long-term ROI
- Improving sales pipeline
- Proactive renewals and retention
- Increasing new marketing qualified leads (MQLs)
- Improving win rate and shortening sales cycle
Key Takeaways:
- How to spot segments with attractive potential and segments that are draining your resources
- Reorient around a customer-centric organization structure that can realize higher productivity, margins, and growth
- Establishing goals, talent strategies, and investment budgets for a successful 2024
