B2B markets are evolving at unprecedented speed. Global competitors - particularly from outside Europe - are raising the bar on product breadth, innovation speed, and price-performance. Customers expect customized solutions and faster value realization, leaving little margin for error.
Product has become a primary strategic lever for competitiveness. Today’s portfolio decisions - what to build, where to wait, and what to divest - determine future winners and losers.
In this webinar, our experts share practical guidance to help B2B product leaders sharpen portfolio strategy, balance core platforms with new growth bets, and translate strategy into disciplined execution.
In this webinar, you will learn:
• How to structure a product portfolio around the key customer needs in competitive global markets
• How to prioritize resource allocation across core, adjacent, and new product initiatives
• How to align roadmaps and success metrics to avoid portfolio proliferation and sustain long-term differentiation
