First, we mapped specifics for the retail and pharmacy channels, the competitive environment, and consumer behavior. Using this data, we compared the fit to our client based on key decision drivers (e.g., brand image, switching, investment in marketing). We conducted extensive primary research to assess the respective channel potential.
Second, we developed and assessed strategic entry options for the retail channel by simulating different scenarios over the next five years.
Third, we created a short list of strategic options by assessing best-practice brand architectures.