The seasonality of demand, customer acceptance of price fluctuations in the industry and support from property owners all suggested it was.
Having confirmed the approach, we went through a detailed process to deliver a customised revenue management concept to fit the business needs.
At the heart of the system, we created a dynamic approach which monitored demand trends and property performance to deliver price recommendations which maximized EBITDA. At the same time, the system also needed to optimize occupancy rates, a key metric for the owners in the market.
Finally, we needed a tool our clients could implement, own and enhance themselves, meaning it would deliver for the immediate future and the long term.