In 2019, Worldreader built a digital reading solution called BookSmart to help more children read through increased access, a 3000+ library, and activities to keep readers engaged.
Developed for schools and educational organizations, BookSmart had an annual B2B subscription fee per child. Worldreader aimed to use the revenue to support operational costs while fundraising to cover strategic asset development.
However, they were struggling with the current price plans. They had a diverse range of partners across the world. While some were hesitant to sign up for recurring payments, for others it was still too expensive. Worldreader wanted a price plan that was suitable for all their key segments (funders, NGOs, school networks, etc.). They aimed to increase adoption of their solution and get more children reading.
They needed our help to improve their packaging and pricing strategies so they could deliver a better solution for all their partners.