These helped us to understand purchase behaviors, assess willingness-to-pay and define the best price positioning between categories and countries.
Once completed, we benchmarked these findings against the competition to ensure that our recommendations were fully integrated with global practices while also taking account of local market needs.
Finally, we worked alongside our client to define international price indexes aligned to the brand’s strategy, develop new pricing optimums at the product category and country level, and create a roadmap for the implementation to reach the target impact, including dashboards and KPIs.