Despite the sizeable revenue of the target company, it operates in niche markets - for some machinery types – with high market shares. Therefore, we focused on proprietary information sources to gain confidence and data granularity.
Our team launched a custom expert survey with over 100 participants. This served as a basis for analyses like key purchasing criteria vs key competitors, NPS, willingness to switch, price sensitivity, and segment-level market growth projections.
Additionally, we conducted a broad, highly structured interview campaign with over 80 participants, including many of the target’s customers.
Finally, we re-engineered the target company’s management case to adjust the forward-looking projections applying our proprietary “Wheel of Value” framework to quantify the commercial growth potential.