Our team looked at the overall promotion P&L per retailer, calculating the promotion efficiency per promotion for each retailer involved.
This gave a granular view of which promotions were delivering on ROI, meaning we could work effectively with our client to reallocate promotion slots.
We also held workshops with marketing and key account managers to define new plans delivering better efficiency and margin gains.
Our experts provided detailed plans to upgrade the marketing strategy to uplift ROI and value creation significantly.