We identified customer experience gaps across the entire customer journey, from product selection, availability and pricing to user experience, delivery, and customer service.
From there, we moved into the commercial due diligence phase. Our expert team undertook deep due diligence on the market, competition, and customer behavior. At the same time, we also evaluated the company’s digital customer acquisition and retention capabilities as well as the webshop performance.
Finally, our team identified the current Return on Ad Spend (ROAS) of marketing activities, illustrating to our client which types of performance ads were being used effectively and where incremental spending on the channel should go for maximum marketing efficiency.