This meant that they weren’t getting the best performance for the money they were spending.
We also benchmarked against other businesses to determine whether a freemium option would be beneficial to driving acquisition. We found that adding features to paid packages increased new customer acquisition more than having a freemium option.
With our client, we devised product engagement solutions, aiming to increase customer engagement with their products and grow value with increased and meaningful use.
Ultimately, we produced a digital experience and marketing transformation roadmap to drive net new growth and retention.