Our client, a first mover in the fabrication of “green steel”,
had heavily invested in new production technology and implementation.
However, a commercialization strategy and targeted approach for selling green steel had not yet been established. Simon-Kucher was brought in to define the commercial strategy for the CO2-reduced steel products and build a fact-based decision model for the optimal value capture approach.
After structuring the demand and supply side,
we developed different hypotheses on additional influencing factors for pricing CO2-reduced steel.
Next, we validated the value proposition for green steel and defined a set of pricing and portfolio scenarios based on industry cost curves as well as supply and demand. We equipped our client with a go-to-market roadmap and the requirements for an effective commercialization and pricing strategy.
Opportunities to competitively market CO2-reduced steel
creating an alternative on the materials market
The solution we delivered shows opportunities to competitively market CO2-reduced steel, creating an alternative on the materials market and ultimately helping to reduce emissions.
Client statement
"Together with Simon-Kucher, we developed a flexible market model that adapts to market trends and changes, empowering us to craft strategies and successfully market green steel."
Contact us
Our experts are always happy to discuss your issue. Reach out, and we’ll connect you with a member of our team.