UNLOCKING THE METAVERSE & WEB3

Building sustainable growth in a digital world

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What is the METAVERSE?

The metaverse has the potential to change the way the world and society operates. From a commercial perspective, the metaverse will create new products, new business models, and new sales, marketing, and monetization approaches. It will extend how we engage with consumers, enhance how we conduct business between companies and redefine how we build brands.

It will evolve how we create sustainable growth for our businesses.

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PAINTING A CLEARER PICTURE OF THE METAVERSE

What is it & how did we get here?
The metaverse will be an evolved version of the internet. One that is a social and immersive real-time blend of our physical and digital lives.

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CREATING SUSTAINABLE GROWTH IN THE METAVERSE

Where are we headed?
The commercial opportunities created by the metaverse and the underlying technologies are significant, both short and long-term.

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UNLOCKING THE RIGHT OPPORTUNITIES FOR INNOVATION

How do we get started?
Companies should start exploring and implementing the building blocks for a metaverse strategy today.

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GENERATING GROWTH IN A PHYGITAL WORLD

Let’s grow together
Simon-Kucher is uniquely equipped to support companies across the entire spectrum of metaverse growth opportunities.

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Our latest
METAVERSE SPOTLIGHTS

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Selling cars with virtual dealerships and AI: Fiat’s Metaverse Store
Virtual dealerships: A way to connect with customers in a more immersive and convenient buying experience?
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How a Web3 platform is revolutionizing a global brand
Nike is taking a major step forward in the world of Web3 and digital fashion with the launch of its standalone platform, .SWOOSH.
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How Starbucks is using Web3 to create the ultimate loyalty program
Starbucks is building on their strong foundation in loyalty programs with the introduction of Starbucks Odyssey.
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Metaverse interoperability: Avatars trailblaze new business model
In our brochure “Unlocking the metaverse” we describe (among other things) our vision of the metaverse and the key characteristics it’s built upon.
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Bridging the gap between physical and virtual fashion
An expected increase in metaverse usage coupled with more advanced VR environments and virtual avatar creation has driven many brands to explore the sale of virtual goods. A prime example is Parallel by Tommy Hilfiger.
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In-car virtual reality experiences powered by the blockchain
Holoride – an Audi spin-off founded in 2018 – is focused on bringing the metaverse into vehicles.
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WE SUPPORT YOUR GROWTH

Strategy Sales Marketing Monetization

Dynamic metaverse strategies

As commercial business models evolve, players need to strategically link metaverse opportunities to their overall corporate vision and brand identity. Simon-Kucher…

  • Develops holistic corporate metaverse and Web3 strategies
  • Creates metaverse business model designs and go-to-market plans
  • Defines use-cases and prioritization tactics
  • Designs ecosystems and manages virtual innovation
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WE SUPPORT YOUR GROWTH

Strategy Sales Marketing  Monetization

Integrated metaverse sales

New routes-to-customer will change traditional sales approaches, creating new sales models and channels both for existing (physical and digital) as well as future virtual offerings. Simon-Kucher…

  • Creates customer segmentations and virtual territory designs
  • Integrates virtual sales approaches into omni-channel strategies
  • Empowers digital sales forces to drive sales of existing products
  • Defines token launch, sales and distribution mechanisms
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WE SUPPORT YOUR GROWTH

Strategy Sales Marketing  Monetization

Immersive Metaverse Marketing

Identifying new communication channels, driving immersive brand-building and personalized digital advertising initiatives will be critical to tapping into new markets. Simon-Kucher…

  • Develops your in-metaverse algorithmic promotion management
  • Creates engaged, effective communities and marketing approaches
  • Designs tokenized loyalty programs that deliver at scale
  • Optimizes virtual customer journey and drives marketing-mix effectiveness
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WE SUPPORT YOUR GROWTH

Strategy Sales Marketing  Monetization

Innovative metaverse monetization

As digital tokenization increases, clarity on how value can be created and captured is fundamental to unlocking growth in existing and emerging business models. Simon-Kucher…

  • Creates AI-based dynamic pricing tools to fuel growth
  • Builds revenue models for metaverse innovations and virtual goods
  • Designs platform tokenomics to maximize value creation and capture
  • Develops customized disintermediation pricing strategies
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Stay up-to-date with
FURTHER INSIGHTS

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Crypto Market Crash: Debunking Myths and Forging a Plan
The collapse of cryptocurrency markets has wounded crypto firms, dulled interest among traditional banks and wealth managers in developing crypto-based products and services and has encouraged regulators to re-evaluate whether crypto is a suitable option for retail investors.
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Insurance trends in the metaverse
The metaverse and its underlying technologies offer significant commercial opportunities to drive growth for insurers in both the short and long term. Successfully laying the foundations for this growth requires clarity and flexibility across four commercial growth levers: strategy, sales, marketing, and monetization.
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Fashion and designer NFTs: Why luxury brands can’t afford to miss out on this trend
NFTs – non-fungible tokens – are a huge trend in the digital and gaming industries.
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Corporate Tokenization: The Quiet Revolution of Digital Commerce
The pace of technology adoption is constantly accelerating.
Read more
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It is difficult to predict how the metaverse and Web3 will shape the future of business, but every industry will be impacted in one form or another. Simon-Kucher Elevate can help you react to this opportunity.

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