At the beginning of the project, they faced the following issues:
We followed a systematic approach to generate ideas, conducting interviews and analyzing sales data, studies, and best practices. In the next step, we went into pre-held online panels and tracked KPIs. The proposed improvements ranged from using sales promotions to optimizing the design of fact sheets and changing communication on digital channels. We analyzed each of these potential improvements through an open and hypothesis-driven funnel approach.
We achieved this by making scientific findings from research practical and applicable, generating strictly evidence-based recommendations supported by empirical data and statistical criteria. Using these results, we were able to:
Join Us
Better growth starts here, with you!
Whether you are an intern, a new graduate, or a mid-career professional, Simon-Kucher offers you exciting opportunities to pursue your career goals.
Events
Explore our latest events. Meet our leaders and specialists to learn more about us and share experiences and knowledge.
Our Locations