Hydro Extrusion sells more than 1.3 million metric tons of extruded aluminum globally per year. Their decarbonization roadmap is set and their mission is clear: Strengthen the position in low-carbon and recycled aluminum with significant lower CO2 emissions compared to the global aluminum average.
Next step? To put strategy into action and market more sustainable extrusion products.
Product engineering was solid and two aluminum brands with focus on low-carbon and recycled aluminum had been established, but there was a fast pull from the market. This caused a challenge to quickly capture the full value of Hydro’s more sustainable offering. With this mismatch, it was hard to capture the full value of Hydro’s two innovative aluminum brands.
To find an actionable solution, they called our Chemicals and Base Materials team.