The offer structure needed to become more flexible to meet customers’ needs more easily. With the offer structure redefined, we also created a new pricing schema to match value to price.
Once the pricing and packing strategy were finalized, we started on the important second phase - creating a plan to roll-out to both new customer and their existing base.
Base migrations are sensitive and require tailoring of approach and messaging based on each customer’s specific situation. Finally, we ensured our client was fully prepared with clear sales guidelines tailored to their customer segments, both existing and new.