Brands are continuing to explore the metaverse. As innovative projects are being brought to life, many companies are also exploring potentially new and innovative sales and marketing that the metaverse enables. Those that tap into this landscape early may be able to capture an advantage when it becomes more mainstream.
The metaverse is steadily gaining traction. And as brands and consumers start to engage in virtual worlds, may also be time to rethink sales and marketing channels.
Sygnum, a digital asset bank, is one of the businesses prioritizing tech advancement and investment. The crypto bank entered the metaverse space last year with the launch of its Decentraland hub.
It was the first Swiss bank to open such a virtual location. The three-story hub is designed after New York’s Times Square and users can engage virtually with one another. This hub provides Sygnum with a platform to demonstrate its web3 innovations and participate in the growing metaverse landscape.
Sygnum's metaverse hub has SYGN lounge on the first floor, an interactive NFT gallery on the second, and an exhibition hall on the top. Built on the Ethereum blockchain technology, this interactive 3D world enables users to experience different activities like playing games, working, shopping, etc. There’s a tokenized ecosystem within the hub that is Sygnum’s vision of future finance.
Sales in virtual space may enable targeted growth opportunities
Virtual stores in the metaverse provide a unique and effective avenue for enhancing and transforming current sales and marketing practices. Unlike the physical world, the metaverse offers users an immersive environment where they can interact with others and engage with sales representatives. This captivating virtual realm necessitates a different marketing approach from traditional methods. Embracing these changes presents brands with exciting possibilities to tap into immersive sales and marketing channels.
In the emerging landscape of a metaverse encompassing physical, virtual, and augmented realms, businesses should continually consider their omniverse sales strategies. The goal is to seamlessly integrate a brand's physical, virtual, and augmented spaces into a cohesive customer journey. The omniverse strategy, similar to the omnichannel approach, ensures a smooth and unified customer experience across all platforms.
By leveraging immersive sales and marketing systems, brands can create seamless, integrated, and highly engaging experiences for their customers. At Simon-Kucher, we specialize in evaluating and developing sales and marketing strategies that overcome barriers as customers navigate the metaverse. We can optimize sales funnels to help you explore the most promising opportunities within the metaverse.
Our team of experts is also adept at refining metaverse sales processes and addressing common sales challenges, such as limited time and resources. Providing customers with an immersive sales experience not only reduces pressure on sales teams but also offers an innovative way for customers to connect with brands.