Examining the business case for streaming services’ pricing potential

As the battle for streaming market share continues, our experts share how providers offering value-added services can stand out in the market.

Optimizing your partner strategy: The need to collaborate

As businesses strive to optimize their customer acquisition and retention investments, the focus on developing a robust partner strategy has become paramount.

Price Management: Strategy, Analysis, Decision, Implementation

Going beyond the traditional constraints of “price theory” and “price policy,” the authors coined the term “price management” to represent a holistic approach to pricing strategy and tactical implementation.

Chinese M&As in Germany

Chinese companies have been increasingly active in outbound investment in recent years, with Germany the third largest destination in Europe.

Mastering dynamic pricing for B2B success

What can we learn from Wegovy and what can manufacturers do to unlock better health for patients globally? 

The recent introduction of Wegovy has garnered attention from clinical and economic stakeholders alike, causing a shift in the treatment paradigm for obesity. What can manufacturers learn from Wegovy to unlock better health for patients globally? We share key learnings in our article.