nike
Co-creating the future: How a Web3 platform is revolutionizing a global brand

Nike is taking a major step forward in the world of Web3 and digital fashion with the launch of its standalone platform, .SWOOSH.

| Perspective | Commentary | Consumer Retail Digital Growth - Elevate
medtech sales strategy
The digitally enabled operating model in medtech – from ambition to success

Medical technology companies have been trying to catch up with other sectors when adopting digitally enabled operating models.

| Blog | Healthcare & Life Sciences Medtech Customer, Product & Market Strategy
insight brochure
Environmental sustainability in business

Companies need to put sustainability on the agenda now. Find out how to drive positive impact and growth with tangible recommendations and consumer insights from our latest Global Sustainability Study. Download our latest brochure to discover more.

| Perspective | Brochure | Industrials Consumer Financial Services Energy & Utilities
psychological pricing
How to Use Psychological Pricing to Sell More at Better Prices

When I help my clients in the automotive industry incorporate psychological pricing I often get the following questions: What is psychological pricing?”, “How do you use it when negotiating with professional buying centers?”, or “This sounds evil. Should we really use this?”.

| Blog | Pricing Strategy & Revenue Management
starbucks
How Starbucks is using Web3 to create the ultimate loyalty program

Starbucks is building on their strong foundation in loyalty programs with the introduction of Starbucks Odyssey.

| Perspective | Commentary | Consumer Retail Digital Growth - Elevate
supply chain crisis
Supply Chain Crisis: Defining Better Pricing Principles for B2B Companies

As 2023 quickly approaches, many B2B companies are still experiencing the effects from the supply chain crisis that has defined much of 2022.

| Blog | Pricing Strategy & Revenue Management
Raw material and producer prices decrease - Why B2B companies must nevertheless continue to raise their prices

In October 2022, producer prices in Germany fell for the first time in three years and against expectations.

| Press Release
As sustainability-conscious Gen Z buyers emerge, automakers should build reputation now, study recommends

| Press Release
self pay healthcare offering
How Private Hospitals can Optimize their Self-Pay Healthcare Offering

More people are turning to private healthcare and deciding to pay for themselves (out of choice or necessity).

| Blog | Healthcare & Life Sciences Healthcare Providers Commercial Strategy & Pricing Consulting
self pay healthcare prices
How Private Hospitals can Optimize their Self-Pay Healthcare Prices

In Part 1 of our four-part series, we outlined the importance for private hospitals to improve their self-pay offering.

| Blog | Healthcare & Life Sciences Healthcare Providers Commercial Strategy & Pricing Consulting
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