large deal negotiations
Large Deal Negotiations: How to Win When the Power of Innovation Levels Off

Life cycle theory says that all industries will inevitably reach the maturity stage: a phase of slow growth and stagnation in markets previously driven by innovation and high growth dynamics.

| Blog | Building Materials & Construction Commercial Strategy & Pricing Consulting
How to Avoid the Hazards of Hospital Pricing

Successful hospital pricing is becoming increasingly important for life sciences companies.

| Blog | Healthcare & Life Sciences Pharma & Biotechnology Pricing Strategy & Revenue Management
digital health offerings
How digital health offerings can promote behavioral changes with effective UX design

In this article, we explore the active choices for UX design that contribute to the success of a digital health application and share three key pillars for success!

| Blog | Healthcare & Life Sciences Digital Health & Health IT Customer, Product & Market Strategy
Patient advocacy groups
Patient Advocacy Groups – Key Support System When Planning the Launch of an Orphan Drug in Brazil

Patient advocacy groups (PAGs) for orphan diseases in Brazil (e.g., Instituto Vidas Raras, Casa Hunter) support manufacturers during all phases of launching an orphan drug.

| Blog | Healthcare & Life Sciences Customer, Product & Market Strategy
American Banker Podcast: How banks can quell the overdraft fee backlash

"Why not bundle some kind of overdraft protection alternative product, for example, a credit line, as part of the monthly fee for a checking account?" suggests Wei Ke, behavioral psychologist and partner at Simon Kucher in New York.

| Press Release
fintech
How Fintechs Can Apply Monetization Strategies and Monetize Innovations

Financial technology companies (fintechs) continue to revolutionize the sector, but far too many new products and ventures fail at launch.

| Blog | Financial Services Pricing Strategy & Revenue Management
medtech firms transformation
From Product Supplier to Solution Provider: How MedTech Firms Start Their Transformation Journey

During the last months, healthcare providers experienced an increasing pressure to cut costs.

| Blog | Healthcare & Life Sciences Medtech
price harmonization
Is it Possible to Harmonize Global Prices in an Increasingly Transparent World?

In the digital era, it is much easier for consumers to compare prices across different brands and products from all over the world.

| Blog | Consumer Fast-Moving Consumer Goods (FMCG) Retail Pricing Strategy & Revenue Management
Inflation Surge - Simon-Kucher Urges Companies to Remember Their Pricing ‘Muscle Memory’

The global pricing specialist issues warning as inflation pressure builds.

| Press Release
New Study: There is plenty of pent-up demand for summer travel and ‘workcations’ are the new trend

The Revenge Traveler is here to stay: 45 percent of travelers now fall into the “revenge travel” segment (up from 10 percent at the end 2020) with plans to increase their travel spending in 2021 – and elevated travel budgets aren’t expected to go away anytime soon.

| Press Release
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