demand-based pricing
Demand-Based Pricing: How to Set Up the Pricing Method for Success

When can companies use demand-based pricing, and when should they avoid it?

| Blog | Industrials Consumer Financial Services Technology, Media & Telecom Pricing Strategy & Revenue Management
chinese consumer
Pricing Strategies: How to Win Over the New Chinese Consumer

In recent years, domestic upstarts have been increasingly outpacing foreign brands in the Chinese market.

| Blog | Automotive Consumer Commercial Strategy & Pricing Consulting
sustainability
Sustainability: Expectation vs. Exception

For many, sustainability has moved beyond consumer trend to fundamental requirement.

| Multimedia
Celebrating a Milestone: Jessica Sansom’s 10-Year Anniversary at Simon-Kucher!

Head of Campaigns Jessica Sansom went from Senior Graphic Designer to being one of the key people responsible for developing the Global Communications and Marketing team as we know it today.

| People & Stories
Recent study reveals more than a third of global consumers are willing to pay more for sustainability as demand grows for environmentally-friendly alternatives

While attitudes vary across generations, countries, and industries, 85% of consumers have become ‘greener’ in their purchasing in recent years.

| Press Release
CHC Expert Study
CHC Expert Study: Digital Trends Overwhelmingly Perceived as Opportunities, not Risks

Digitalization is the top trend of the consumer healthcare (CHC) industry.

| Blog | Healthcare & Life Sciences Consumer Healthcare Commercial Strategy & Pricing Consulting
Study Reveals Untapped Commercial Potential in the Diagnostics Industry

Latest study by Simon-Kucher & Partners explores key commercial trends in the IVD (in vitro diagnostic) and imaging sector and provides insights on companies’ commercial performance.

| Press Release
chinese car manufacturers
Pricing Strategies: What the West can Learn from Chinese Car Manufacturers

Throughout this series we have highlighted the many reasons why western automakers should pay attention to Chinese competitors.

| Blog | Automotive Pricing Strategy & Revenue Management
differential pricing strategy
Differential Pricing: What Is It and How to Use This Pricing Strategy Effectively

Even in stable market conditions, price differentiation has proven to be an effective tool for monetizing value.

| Blog | Industrials Consumer Financial Services Technology, Media & Telecom Pricing Strategy & Revenue Management
Simon-Kucher Founds its own Tech Company

Simon-Kucher Engine combines the pricing expertise of global strategy and marketing consultancy Simon-Kucher & Partners with digital platforms to deliver impactful end-to-end solutions.

| Press Release
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