alan lim

About Alan

Alan is a partner in Simon-Kucher’s Asia-Pacific (APAC) division and is based in the Singapore office. He leads the Elevate (Digital) practice for APAC with a focus on digital strategy and transformation.

With more than 15 years of experience, Alan advises clients in shaping and executing their digital agenda from strategy to transformation execution to unlock and achieve better growth. He specializes in digital strategy and transformation, customer experience and design thinking, and digital marketing in boosting digital commercial excellence.

Before joining Simon-Kucher, Alan worked as a digital and customer consulting lead for EY, in leadership roles in Citibank, and at Accenture.

Alan earned a BSc in information systems (summa cum laude) and a Bachelor of Business Management (summa cum laude) from Singapore Management University. He also participated in the Wharton School of the University of Pennsylvania’s executive education program, where he studied wealth management.