James Brown is a Senior Partner based in the firm’s London office. He brings 11 years’ industry experience prior to joining Simon-Kucher.
He has been with the firm since 2009, and now leads the Consumer and Retail practice in the UK. He specialises in commercial strategy, with a particular focus on pricing – both in the Consumer Goods & Retail sector and B2B services environment.
He works with both UK and international clients, including leading FMCG companies and a number of Private Equity firms where he works across their portfolios.
James is a regular media commentator and conference speaker on pricing topics, having been called on extensively in the last 2-3 years to cover retail price wars, deflation and the spiraling of promotions in the UK market.
Prior to joining Simon-Kucher, James was Head of International Pricing at Hertz Europe. Before this he held the role of Senior Pricing Manager in the global services division of Ricoh, a leading IT hardware and services provider.
James studied Politics with Economics at Goldsmiths College (University of London) and completed a Masters in Politics & Government at Birkbeck College (University of London).
