Kajetan is a Partner and Head of Telecommunications and Connectivity at Simon-Kucher. As part of the firm’s global Telco practice, he supports clients at the intersection of pricing, marketing, and sales to accelerate profitable growth.
Kajetan specializes in developing and implementing pricing strategies, designing innovative offers and price model structures, and building sustainable pricing excellence programs. A key focus of his work is IoT/M2M and digital monetization, helping organizations unlock new revenue streams and strengthen commercial performance. Kajetan has advised global telecom groups and local operators across Europe/CEE, the US, the Middle East, and Latin America.
Kajetan holds a Ph.D. from the Technical University of Munich (Technische Universität München) on price seasonality. He is a notable author and co-author of multiple books and articles on price volatility and digitalization in pricing, marketing, and sales. His work positions him as a leading voice in these fields and a sought-after speaker at major industry events. Kajetan is based in Simon-Kucher’s Munich office.
