Xi Bing Ang

Xi Bing Ang is a Partner based in the London office of Simon-Kucher & Partners. He specialises in pricing and growth strategies for B2B software companies and B2B data & information providers. His expertise and project experience spans growth strategy formulation, packaging & pricing, pricing model innovations, customer base management, and operating model redesign/implementation.
Prior to joining Simon-Kucher, Xi Bing worked on strategic planning, operating model design, enterprise technology implementation and large-scale transformation programmes for multinational clients across technology, energy and financial services sectors.
He also has an international business and cultural perspective having lived and led consulting projects in various global hubs including London, New York, Dubai, Hong Kong, Kuala Lumpur, and Jakarta.
Xi Bing earned his M.B.A. from Columbia University and holds a First Class bachelor’s degree in electronic and communications engineering from the University of Bristol.