Press Release

Simon-Kucher Announces Brad Soper as New Managing Partner of the Americas Region

Boston, March 25 – Simon-Kucher, a global consultancy firm, has announced the appointment of Brad Soper as Co-Managing Director US and Managing Partner Americas. 

Based in Atlanta, Brad Soper has been with the global consultancy for over a decade, serving as a Partner for the past 10 years and as the Global Head of Industrials for the last two years. Soper has extensive experience leading global commercial transformation programs covering go-to-market strategy, pricing, sales, and marketing. 

As of January 2024, Soper is now leading Simon-Kucher’s Americas region, which comprises 11 offices across 5 countries in North and South America. Additionally, he holds a position as a Member of Simon-Kucher’s Global Executive Committee. With a focus on expansion, Soper utilizes his extensive experience and strategic insight to enhance the firm's market position throughout the Americas.

Before joining Simon-Kucher, Soper excelled as a turnaround specialist with a private equity firm and gained international consulting experience. His background includes a Bachelor of Science from the United States Naval Academy and an MBA from Harvard Business School. Prior to earning his MBA Soper flew F-14 Tomcats for nine years in the US Navy.

About Simon-Kucher

Simon-Kucher is a global consultancy with more than 2,000 employees in 30 countries. Our sole focus is on unlocking better growth that drives measurable revenue and profit for our clients. We achieve this by optimizing every lever of their commercial strategy – product, price, innovation, marketing, and sales – based on deep insights into what customers want and value. With nearly 40 years of experience in monetization topics of all kinds, we are regarded as the world’s leading pricing and growth specialist.


For further information please contact: 
Birte Jung

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