Unlock your potential with our hotel revenue management software
Dynamica | SmartRates is a customizable revenue management software designed for leisure and travel companies that require a bespoke solution. Based on cutting edge analytics and industry leading expertise, this dynamic pricing platform optimizes and automates your prices to maximize revenue in real time.

How to optimize and automate your revenue system

Dynamica | SmartRates is a configurable, cloud-based hotel revenue management software enabling teams within leisure, travel, and tourism sector to make intelligent pricing decisions. Benefit from small changes in the market and attract more bookings at optimal rates using a sophisticated pricing decision engine with an intuitive, easy-to-use interface.

Gain actionable business insights, react to trends and demand with personalized alerts and price limit warnings
Automate price changes with configurable thresholds for autopilot
Act on the greatest revenue opportunities, delivering a 2-10% revenue uplift on average
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We are now more than 1 year into using the system with demonstrated success on delivering even more than the projected revenue benefit. It has been one of the key factors of our revenue and profitability growth in the past year.

UK based vacation rental provider
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The results from implementing the recommendations have exceeded expectations with both sales volumes increasing on majority of the routes & strong revenue performance even in challenging markets.

EU passenger ferry operator

Dynamica | SmartRates Features

Our hotel revenue management software applies machine learning to your data to review daily performance, identify pockets of opportunity, and ultimately maximize your revenue potential. All done securely on the cloud.

Review overall business performance

The fully customizable software enables your team to gain insights at both an overall business and drill down to daily level. Set KPIs that are relevant to your organization and track current performance to budget or targets.

Make real time price optimization

Review price change recommendations that have been identified as pricing opportunities. Get full visibility on how and why the system is recommending a price change.

View daily demand forecasts for an effective inventory management

The daily demand forecaster combines sales-to-date with the expected target curve to project the end position. It enables you to drill down to a specific period to view the biggest areas of opportunities.

Case studies

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Revenue management tool for a holiday-cottage provider

Developing a revenue management system that forecasts demand to make price recommendations – increasing revenue by +22%.

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Price and revenue management strategy

Implementing a fully customized revenue management solution resulting in a 4-5% revenue uplift.

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Get in touch and unlock your revenue potential

Dimitris Hiotis

Dimitris Hiotis

Global Head of Leisure, Travel & Tourism

Dimitris is the Global Head of the Leisure, Travel and Transportation practice at Simon-Kucher. He holds a MSc in Decision Sciences and a BSc (Hons) in Management Sciences from the London School of Economics.


Alexander Frank


Alexander is a Director of the travel, leisure and hospitality competence center. Pricing, segmentation and revenue management expertise with strong aviation focus.

Rory Liu

Rory Liu

Head of Product

Rory has been with Simon-Kucher for more than 8 years, working for clients across industries in North America, Asia, and Europe. Rory leads the product team within Simon-Kucher Engine, developing and expanding Simon-Kucher’s SaaS portfolio.

Book a personalized demo

Receive a personalized, one-to-one, demo with one of our team members who will guide you through the benefits of Dynamica | SmartRates.