How do you get more sales out of your marketing budget or maintain sales with a lower budget?
With recession looming and the pressure on marketing investments generally increasing, for example as the cost of media rises, spending marketing budgets effectively has never been more essential to creating better growth. However, companies often fail to maximize their return on marketing investments, either because they lack insights into marketing profitability at the channel level or their marketing expenditure is not well aligned with their strategic business priorities. What’s more, as customers’ purchasing and media consumption habits change, companies need to adopt new formats and channels and adjust their campaign strategies in response. Our experience shows that companies can improve their return on marketing investment by over 20 percent using a data-driven approach.
In this session, we will share case studies and methodologies focusing on the following topics:
- How can you increase marketing effectiveness across all channels and optimize the channel mix for performance/brand building marketing?
- How can you use data to get key insights into your marketing performance, incl. offline channels, where standard digital attribution models fall short?
- How can you measure the brand-building effect and optimize your brand-building budget?
- How can you effectively target and reach your most profitable customers?
Pictures will be taken, and videos will be recorded during the presentation. Please let us know if you do not wish to appear in these.
The event will be held in person only; virtual participation is not an option.
The event is free of charge.